Global expertise


Customized approach


Security & Compliance


Transparency and clarity

&Co Advisory: simplification, efficiency and confidence in transfer pricing

Founded by Alexis Popov and Martin Serre in 2022, “&Co Advisory” is specialized in providing a comprehensive range of transfer pricing services.

Above all, “&Co Advisory” is a team of passionate experts dedicated to helping our customers simplify, manage and comply with the rules and principles of transfer pricing. Our watchwords: efficiency and reliability.

The name “&Co Advisory”, or simply “&Co”, reflects our desire to create a new kind of firm, one that places its employees and partners at the heart of its strategy. Our ambition is to create a dynamic team, committed to our customers’ challenges, innovative in the way it carries out its assignments, and keeps its commitments to deadlines, budgets and confidentiality!

“&Co” also reflects our commitment to building long-term relationships with our customers, based on mutual respect and integrity.

Finally, at “&Co Advisory”, we use the very best technology to ensure the efficiency and security of your data. Your information is protected and secured to the highest standards of IT security, thanks to our partner: Power iTi – which manages the security of all our IT equipment and networks.

Learn more about our expertises

  • efficiency
  • reliability
  • teamwork
  • ambition
  • proximity
  • safety

Why &Co Advisory ?

  • Pragmatism and realism. We look for solutions in line with your business realities. We look for solutions aligned to your business realities
  • Efficiency and simplicity. Our aim is to provide you with the keys to a balanced and secure transfer pricing management

Our Culture

At &Co Advisory, we are fervent advocates of innovative and responsible entrepreneurship. Our commitment to our customers is demonstrated by our close collaboration, marked by integrity and high standards, to bring quality, successful projects to fruition together.
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At &Co Advisory we value all those who question themselves, take a fresh look at the world, challenge the status quo, believe in their ideas and commit to seeing them through to successful projects.


Integrity means acting with honesty and respect, remaining true to our commitments and making the right decisions in the best interests of our customers.


We believe collective intelligence is our strength. We work hand in hand with our customers and partners. We work as a team, for collective success.

High standards

Attention to detail: we consistently deliver high-quality work in both form and content.


We are committed to our customers: their challenges become our challenges. We are committed to providing our employees with an environment conducive to their professional fulfillment.

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Join us

Join a passionate team at &Co Advisory, where entrepreneurship meets integrity and excellence. Together, let’s create the future with commitment and collaboration.
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Our geographical expertise

France & Europe

We have developed an extensive experience of transfer pricing in France and Europe. Our international practice and solid network of partners enable us to provide you with pragmatic and effective assistance in all European jurisdictions.

French-speaking Africa

We have solid theoretical and practical knowledge of transfer pricing in French-speaking African countries and the Maghreb. Since 2017, our experts have assisted numerous large corporations as well as SMEs and ETIs with their transfer pricing issues in this territories. We have many local contacts with whom we collaborate on a daily basis, as well as solid “on-the-ground” expertise.

Rest of the world

Our experience with the Big4 (EY, KPMG) has enabled us to assist numerous groups on all continents in structuring, documenting and justifying their transfer pricing policies. Through our partners, we are both relevant and qualified to assist you anywhere in the world.

Our mission / purpose : Make the day-to-day practice of transfer pricing simpler for business leaders.

+30 years

Cumulative experience in BIG 4